Gecić|Law and the University of Belgrade’s Faculty of Law are proud to announce a cooperation agreement signed yesterday. The agreement defines collaboration on the recently established a Law and Technology Clinic. The pioneering educational initiative integrates cutting-edge technology with practical legal training. This partnership highlights our dedication to enhancing the educational landscape for law students through innovative approaches. The Law and Technology Clinic The clinic, initiated by Prof. Dr. Dušan V. Popović, a renowned professor in this emerging field, will be open to fourth-year undergraduate students. The Law and Technology Clinic offers a dynamic and interactive learning environment where students […]
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Polo shirts are probably more broadly recognized than the sport itself. Unlike t-shirts, polo shirts feature a collar, a sleek design, and a knitted polo player logo on the chest. However, if you’re not fashion-savvy and examine it closely, you’ll notice that this polo player logo varies. The U.S. Polo Association (USPA) logo depicts two polo players, one with a mallet raised upwards and the other downwards. In contrast, the Polo Ralph Lauren (PRL) logo features a single polo player with a mallet raised upwards. The primary difference lies in the presence or absence of the words “USPA” or “Polo […]
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Introduction As we previously discussed, AI can have severe implications for intellectual property (IP) law, and it is safe to assume that IP is the area of law most affected by AI. One of the first significant issues recently has been with songs that use AI-generated voices. These sound like famous artists (like Drake, The Weeknd, Rhianna, etc.) or characters (like Sponge Bob, Eric Cartman, Goku, etc.). The story begins with the song “Heart on My Sleeve.” The song is, as far as we know, an original. But it features AI-generated voices made to sound like Drake and The Weeknd. […]
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This year, the internet has been captivated by a sensation known as “Barbenheimer,” a phenomenon that emerged just before the blockbuster film releases of “Barbie” and “Oppenheimer.” Having previously explored the Barbie intellectual property (IP) landscape, it’s astonishing to find yet another connection between these two cinematic sensations that stand at opposite ends of the IP spectrum. Oppenheimer and the IP Landscape When diving into the Oppenheimer film, a captivating narrative about J. Robert Oppenheimer and the atomic bomb, we find unexpected threads of intellectual property intricacies interwoven with the quest for nuclear energy. Unknown to many, the U.S. government […]
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Since the release of the Barbie movie, there’s been an unmistakable global buzz. Beyond film, it has driven sales across Barbie merchandise, from costumes and makeup to beverages and even a rentable Barbie dreamhouse. The success of the Barbie movie, dolls, and brand hinges on Mattel’s prudent approach to protecting their intellectual property rights. Origins The story begins in 1956 when Ruth Handler, a co-founder of Mattel Inc, came across a German doll named Bild Lilli during a vacation in Switzerland. Mattel took the Lilli doll and made some slight cosmetic alterations, changing the doll’s hairline and eyebrows. Thus, the […]
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In the realm of modern technology, the association with Artificial Intelligence (AI) has become increasingly present. AI has reached various segments of human activity, both private and business. However, like any innovation or human creation, AI is imperfect and carries inherent risks. It is susceptible to biases, errors, security breaches, and a growing level of autonomy, all of which entail potential liabilities associated with artificial intelligence. Consider the scenario of an autonomous vehicle causing an accident. Who should bear responsibility in such a case? Likewise, if an AI-powered medical diagnosis tool misdiagnoses a patient, who should be held accountable – […]
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Intro Artificial intelligence (AI) is set to change how we perceive intellectual property. With the recent surge of AI, people are discovering that AI can generate works of art. This raises important questions, such as the attribution of authorship for these creations and the protection of intellectual property (IP) rights. We explore some critical issues regarding AI and its connection with IP here and offer potential solutions. We also provide insight into famous cases and trends that may be crucial for the further development of AI in IP rights. The Owner of the Copyright So, who is the author of […]
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The National Assembly of the Republic of Serbia adopted the Amendments to the Patent Act (“Amendments“) on December 8, 2021. The Act seeks to harmonize local protection of inventions regulations with those of the European Union. It also looks to eliminate certain shortcomings that have been identified in the application of the existing Patent Act. Therefore, the most important changes relate to the supplementary protection certificate and the protection of inventions through a utility model system. The changes will have a significant impact on the Serbian pharmaceutical industry and potentially incentivize investments by domestic entities. These changes seek to eliminate […]
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For many years now, watching movies and series has shifted to various internet platforms, while authors are wondering where their copyrights are in all of this. Answers to that question should be provided by the Copyright and Related Rights Act (‟Copyright Act”), which came into operation more than 11 years ago, during a surge in the use of various data exchange platforms. Data is exchanged much faster, and computer technology is far more complex than it was before, and the Copyright Act is lagging behind in its response to emerging challenges regarding new ways of using technology and protecting authors. […]
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Natural persons and companies in Serbia have a large number of disputes, covering all areas of business and legal life, including disputes over intellectual property rights. Resolution of these disputes is usually sought in court, however, there are also alternative solutions. As an alternative dispute resolution mechanism, arbitration could resolve disputes more quickly, in a more efficient way, and at a lower cost, compared to a resolution sought in courts. Prompt resolution of disputes before the arbitration is possible thanks to electronic correspondence, strict deadlines, and the limited number of hearings through which a resolution can be achieved so that […]
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Programming is the creative process of writing a particular set of characters, which, in a certain sequence, is an instruction for a computer to perform a particular action. In order for the computer to “recognize” the instruction, the programmer must be as detailed and precise as possible when writing the specific instruction. A computer program consists of a set of instructions and, consequently, a large number of instructions need to be written. The oldest computer systems were created in the first half of the last century, which were mechanical or electromechanical in type. In order to introduce a new program […]
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On February 1, 2020, a new Trademarks Act („Act“) came into force with a view to addressing shortcomings observed during the application of the previous act, to establish a more efficient system for trademark protection, as well as to align Serbian legislation with the laws of the EU Member States in this field. Placing trademarked goods and services on the market allows the trademark owner to distinguish those goods and services on the market from others that are the same or similar, while simultaneously increasing its responsibility towards consumers. The importance of trademarks calls for an efficient and simple protection […]
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In the second decade of the 21st century, the Internet network (the “Net”) became easily accessible to almost everyone, as well as the most important source of information. This is because, in addition to the availability of reviews and information collection, the Net has become easily accessible to create and upload different information and content by anyone. As a result, the Net has become the most widely used source of information, through which information from the different spheres could be found in the simplest and the fastest way. However, other than information, certain articles, images, photos, audio, audio-visual recordings and […]
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In our previous piece (link), we discussed the relationship between IT companies and developers in the field of material copyrights over computer programs (“software”) in context of commercial usage of software by IT companies. However, the relationship between IT companies and developers in the field of copyrights might be of particular importance when it comes to amendments, adaptations, adjustments and other changes to the software as a copyrighted work. Namely, IT companies often modify, customize, upgrade and/or update software developed by their employed developers and/or external developers, or deliver the subject software to their clients for further modifications, customizations, adaptations, adjustments and […]
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Over the past decade, Serbia witnessed an unprecedented growth of its IT/ICT market, becoming one of the most attractive outsourcing and R&D destinations in Eastern Europe (link). Key players such as Microsoft, Adobe, Oracle, Google, HP, SAP, IBM, Siemens, Intel, Cisco, NCR Corporation, Telenor, Erickson, Endava and others grabbed this opportunity, either by establishing development centers in Serbia or outsourcing services to local IT companies. This resulted in two prevailing models – providing services through employed programmers/system architects/etc. (“developer/s”), or by engaging external developers (primarily registered entrepreneurs), a rather novel development. Because software may, as an original intellectual creation, represent […]
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