Artificial Intelligence

22 Dec 2023

Legal Framework for Testing Autonomous Vehicles in Serbia

Autonomous vehicles and driving technologies, characterized by their complexity, are at the forefront of modern transportation advancements.  In our article 5G CAM: Revolutionizing Cross-Border Mobility, we highlighted the pivotal role of CAM technology in facilitating vehicle-to-vehicle and vehicle-to-infrastructure communication, a prerequisite for autonomous driving.  These technologies are in rapid development worldwide due to their potential benefits.  These include enhancing road safety, alleviating traffic congestion, and reducing CO2 emissions. Autonomous driving encompasses various developmental directions, relying on sensors to collect environmental information.  Complementary devices, such as cameras and GPS, are also integral to data collection.  A sophisticated computer unit then processes […]

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06 Dec 2023

The 2023 Hollywood Strike: Labor, Scripts and the AI Showdown

Introduction A historic labor strike unfolded in 2023’s ever-evolving Hollywood scene, resembling a gripping drama.  On May 2, the Writers Guild of America (WGA) took center stage, unanimously endorsing a strike.  This was reminiscent of the industry-shifting 2007–2008 Hollywood strike, marking fifteen years since writers last voiced dissent. This unfolding saga seized the entertainment industry’s attention.  The second act began on July 14, 2023, when the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) initiated a historic labor strike against the Alliance of Motion Picture and Television Producers (AMPTP).  This marked the first time since the iconic 1980 […]

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20 Oct 2023

Gecić Law Joins the First AI Master Class

We are thrilled to announce the participation of members of the Gecić Law team in the AI Master Class program, the first educational seminar of this format in the field of artificial intelligence.  As pioneers in AI legal practices, our experts will speak at the “Regulating Artificial Intelligence: Legal and Ethical Challenges” event.  Spanning October to December, the AI Master Class has four two-day sessions across Belgrade and Novi Sad. Event Schedule & Highlights Novi Sad kicked off on October 12-13 with over 120 attendees.  Subsequently, the upcoming Belgrade sessions will occur on October 26-27 and November 16-17.  The AI […]

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18 Oct 2023

5G CAM: Revolutionizing Cross-Border Mobility

5G is the fifth-generation mobile network, which promises to lead to a revolution, particularly in transportation.  This article focuses on connected and automated mobility (CAM), an offspring of 5G.  CAM lets vehicles communicate with each other and with the surrounding infrastructure.  Such communication can, in fact, enhance road safety, ease traffic jams, and cut CO2 emissions.  With this in mind, countries worldwide are diligently working on developing 5G cross-border corridors. 5G cross-border corridors are networks that connect transportation routes.  These routes, whether along roads, railways, or waterways, maintain 5G connectivity across international borders.  This connectivity is vital for CAM’s full-scale […]

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11 Oct 2023

Gecić Law to Hold AI Seminar for Union Law School Students

Gecić Law is proud to announce an exclusive seminar that will explore the most critical aspects of law in the field of artificial intelligence (AI).  The AI seminar titled “The Law in the Era of Artificial Intelligence” was organized in cooperation and with the exceptional support of the Union University Law School Belgrade.  Participants will include students in their final years of study, master’s, and doctoral studies.  The seminar will take place from October 16 to November 8. This intensive program will take participants through the general regulatory framework.  It will also discuss ethical principles and parallels between EU law […]

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19 Sep 2023

IP Implications of AI-Generated Voices

Introduction As we previously discussed, AI can have severe implications for intellectual property (IP) law, and it is safe to assume that IP is the area of law most affected by AI.  One of the first significant issues recently has been with songs that use AI-generated voices.  These sound like famous artists (like Drake, The Weeknd, Rhianna, etc.) or characters (like Sponge Bob, Eric Cartman, Goku, etc.). The story begins with the song “Heart on My Sleeve.”  The song is, as far as we know, an original.  But it features AI-generated voices made to sound like Drake and The Weeknd.  […]

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27 Jul 2023

AI in Agriculture: Navigating Liability and Regulation

“Agriculture is man’s most healthful, useful, and noble employment.” – George Washington   The world’s population is on the rise, increasing the demand for food.  The United Nations estimates that the world population will reach 9 billion people in approximately 15 years; by 2050, it is expected to reach 10 billion people.  This means there will be an additional two billion people to feed, necessitating farming and food production to become more efficient.  Traditional farming methods may fall short of meeting these escalating needs.  Artificial intelligence (“AI“) is emerging as part of the solution and a trailblazer in the agricultural […]

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06 Jul 2023

Embracing the AI Revolution: Can AI Govern Companies?

As Artificial Intelligence (“AI“) continues to revolutionize industries worldwide, its impact on corporate governance cannot be understated.  AI-powered tools can streamline governance procedures, such as board meeting management, document review, and regulatory compliance.  Automated processes save time and resources and reduce the likelihood of human error.  This allows governance professionals to focus on high-value tasks such as stakeholder engagement, strategy development, and fostering ethical business practices. On the other hand, the potential for AI to take on leadership roles within companies is an emerging topic of discussion[1].  With AI’s ability to analyze vast amounts of data, make data-driven decisions, and […]

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22 Jun 2023

Who’s Responsible? Addressing Liability in the Age of AI

In the realm of modern technology, the association with Artificial Intelligence (AI) has become increasingly present.  AI has reached various segments of human activity, both private and business.  However, like any innovation or human creation, AI is imperfect and carries inherent risks.  It is susceptible to biases, errors, security breaches, and a growing level of autonomy, all of which entail potential liabilities associated with artificial intelligence. Consider the scenario of an autonomous vehicle causing an accident.  Who should bear responsibility in such a case?  Likewise, if an AI-powered medical diagnosis tool misdiagnoses a patient, who should be held accountable – […]

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15 Jun 2023

The AI Risk Management Framework

In the latest installment of our series on the risks presented by artificial intelligence (AI), we delve into the risk management framework released by the esteemed American National Institute of Standards and Technology (NIST). Known as the Artificial Intelligence Risk Management Framework (AI RMF), this voluntary framework has been meticulously crafted by NIST in response to the growing adoption of AI.  While AI holds immense potential to deliver significant societal benefits, it also generates various risks, including bias, discrimination, privacy breaches, and security vulnerabilities.  The AI RMF aims to aid organizations in effectively managing these risks, ensuring AI’s responsible and […]

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09 Jun 2023

AI and ESG – Friends or Frenemies

Due to climate change, and the state of the world, companies are under considerable pressure from investors and customers to improve their ESG performance.  While companies and governments work hard to develop and implement ESG principles, there is still much work in this field and many pieces that need to be added to build reliable ESG mechanisms. One of the most significant challenges global businesses face today is setting ESG goals and effectively monitoring and progressing toward them.  The complexity and fragmentation of incoming data sources often result in incomplete analyses, inconsistent reporting, and unmet commitments. This is precisely why […]

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30 May 2023

Blueprint for an AI Bill of Rights

In this second installment of our series focusing on the risks posed by artificial intelligence (AI) and the legislative initiatives in the US to address them, we will be examining the proposed AI Bill of Rights. The transformative impact of AI on our world is evident, from self-driving cars to facial recognition software.  As AI technology gains potency, we must consider its potential implications for human rights. In response, the White House Office of Science and Technology Policy (OSTP) has released a Blueprint for an AI Bill of Rights (The Blueprint).  The Blueprint outlines five essential principles for the creation […]

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26 May 2023

AI & Data Protection: Is GDPR Ready for Retirement?

I.  Strengths of the GDPR The General Data Protection Regulation (“GDPR”), implemented in 2018, has played a vital role in safeguarding personal data in the era of information and communications technologies (“ICT”).  As AI technologies continue to advance rapidly, questions arise regarding the effectiveness and adaptability of GDPR in addressing the evolving challenges of data protection.  This article examines whether GDPR is ready for retirement or if it requires updates to address AI-related data protection concerns effectively. Namely, Artificial Intelligence (AI) is defined as a methodology used in machine learning to determine which one of several used models has the […]

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18 May 2023

US Legislative Initiatives to Tackle AI Risks

In a landmark gathering at the White House, some of the most influential CEOs and leaders in artificial intelligence (AI) convened for a crucial discussion on responsible innovation and mitigating AI risks.  The meeting, organized to foster collaboration and cooperation between the government and the private sector, brought together renowned figures from technology giants and AI-focused companies. In the series of articles we present to you, we will deal with the US legislative initiatives behind the above meeting, which concern various risks of using AI. Block Nuclear Launch by Autonomous AI Act In recent years, the rapid development of AI […]

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08 May 2023

AI and Competition Law: Threat or Solution

With technological advancements changing both how antitrust laws are enforced and how undertakings violate competition laws, the fourth industrial revolution and the rapid growth of AI continue to affect this area of law, as many others.  It is impossible to ignore the potential for AI to conquer markets and its ability to spot and fix basic market balance violations.  Despite the benefits of technology for customers, it also threatens their interests by distorting market dynamics and impacting competition.   Threat Using AI presents a potential risk as it allows for price collusion through price monitoring and algorithmic matching software.  While […]

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04 May 2023

Bogdan Gecić on Legal Response to AI Expansion

Bogdan Gecić, Founding Partner at Gecić Law, was invited by the prestigious directory The Legal 500 to discuss the legal aspects of Artificial Intelligence (AI) in an article titled “Rise of the Machines: Shaping the Legal Response to AI’s Rapid Expansion,” published on Legal Business. The article discusses the rapid expansion of AI and its implications.  Bogdan argues that the legal world is on the cusp of a major transformation driven by AI technology and explores its benefits, including improved efficiency, accuracy, and reduced costs.  He also acknowledges the potential risks and ethical concerns associated with AI, such as data […]

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10 Apr 2023

Will Artificial Intelligence Kill Copyright?

Intro Artificial intelligence (AI) is set to change how we perceive intellectual property.  With the recent surge of AI, people are discovering that AI can generate works of art.  This raises important questions, such as the attribution of authorship for these creations and the protection of intellectual property (IP) rights. We explore some critical issues regarding AI and its connection with IP here and offer potential solutions.  We also provide insight into famous cases and trends that may be crucial for the further development of AI in IP rights. The Owner of the Copyright So, who is the author of […]

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16 Mar 2023

Gecić Law Expands into Artificial Intelligence and Launches Dedicated Practice

Gecić Law is pleased to announce that it became the first independent law firm in the Adria and Balkans region to launch a stand-alone practice in AI & Robotics. The new practice area will focus on the opportunities and challenges of emerging technological advancements transforming the business world and our daily lives, including artificial intelligence, machine learning, robotics and data analytics. The new practice will focus on the needs of businesses developing and applying solutions in this increasingly prominent area. Founding Partner Bogdan Gecić will head the practice. Gecić Law’s AI team will provide clients with expert guidance and develop […]

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