Artificial intelligence (AI) is transforming industries and everyday life, but with its rapid development comes new challenges, especially when things go wrong. The European Union has introduced new rules to make it easier to claim compensation in the event of AI liability. The new regulations clarify the responsibility of AI system manufacturers and others under certain conditions. Considering AI systems’ unpredictable nature and development, this is indeed a significant step forward. It certainly represents a significant progress in fully incorporating AI into everyday life. Making It Easier to Hold AI Manufacturers Accountable The newly updated Product Liability Directive aims to […]
DetailsAre you ready to lead the future of law in the region? Gecić Law, a groundbreaking full-service law firm at the cutting edge of Southeast Europe’s legal scene, is on a mission to revolutionize legal services through artificial intelligence (AI). We are not just embracing technology— we are driving it forward with bold, innovative initiatives that will shape the next era of legal practice. And you could be at the heart of this transformation. We are searching for a Chief AI Officer (CAIO), a visionary leader who will propel us into the AI-driven future. If you’re not just ahead of […]
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Gecić Law continues to make strides in artificial intelligence with our latest contribution to the International Bar Association’s AI guide. Senior associate Nemanja Sladaković and associate Bojan Tutić authored the Bosnia & Herzegovina, Montenegro and Serbia chapters of the publication. Their work provides crucial insights into the use of AI as a professional tool in these jurisdictions. IBA’s Alternative and New Law Business Structures (ANLBS) Committee, through its Artificial Intelligence Working Group, commissioned the IBA AI guide. It serves as a comprehensive resource for legal professionals navigating the evolving AI landscape. By contributing to this global project, Gecić Law showcases […]
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The Council of Europe has adopted the world’s first international convention on artificial intelligence (“AI”) titled “Council of Europe Framework Convention on Artificial Intelligence and Human Rights, Democracy and the Rule of Law” (“Convention”), marking a significant step towards regulating AI technologies. The Convention is legally binding. Consequently, it ensures AI systems respect human rights, democracy, and the rule of law throughout their lifecycle. It includes provisions for transparency, accountability, and independent oversight, addressing potential risks and promoting responsible AI innovation. The Convention aims to create a balanced framework that encourages technological advancement while safeguarding fundamental freedoms and democratic values. […]
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Gecić|Law and the University of Belgrade’s Faculty of Law are proud to announce a cooperation agreement signed yesterday. The agreement defines collaboration on the recently established a Law and Technology Clinic. The pioneering educational initiative integrates cutting-edge technology with practical legal training. This partnership highlights our dedication to enhancing the educational landscape for law students through innovative approaches. The Law and Technology Clinic The clinic, initiated by Prof. Dr. Dušan V. Popović, a renowned professor in this emerging field, will be open to fourth-year undergraduate students. The Law and Technology Clinic offers a dynamic and interactive learning environment where students […]
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We are excited to announce that Gecić Law will participate in the ESG Adria Summit in Tivat, Montenegro, from April 24-26, 2024. The premier event focuses on issues of sustainable development in the region. Gecić Law distinguishes itself for its innovative leadership in ESG and sustainability matters. Notably, it was the first independent law firm in the region to establish a dedicated ESG legal practice. With its expertise in EU law, the firm also offers a unique perspective on navigating the future of sustainability. Bogdan Gecić, Founding Partner of Gecić Law, will be a featured panelist in the discussion titled […]
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Bogdan Gecić, the founding partner of Gecić|Law, took part today in the opening panel of the Healthpharm 2024 SEE Forum & Fair, to be held in Belgrade at the Chamber of Commerce from April 9-10, 2024, and at the University of Belgrade – Faculty of Law on April 11, 2024. The session titled “Western Balkans E-health and E-pharma: How to Use AI for Social Good?” delved into the power of artificial intelligence in healthcare and pharma, aiming to harness technology for the benefit of society. How to Use AI for Social Good? Bogdan made a significant contribution to the discourse. […]
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We are proud of our Senior Associate Vuk Leković, who indeed had the exceptional honor of joining an impressive list of speakers at the opening day of the tenth annual regional conference “Internet Dialogue 2024“, organized by the Faculty of Law, University of Belgrade, and the “Register of National Internet Domain of Serbia” Foundation (RNIDS), taking place on April 8th and 9th at the premises of the Serbian Chamber of Commerce in Belgrade, under the auspices its Center for Digital Transformation. Artificial Intelligence: Challenges in Business Law The first day of the conference indeed gave special attention to artificial intelligence […]
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A lot has been said about artificial intelligence (AI). It is reshaping global business and everyday life worldwide and by no means, it is a new industrial revolution. Mankind’s striving for an easier life has led to the creation of a fast-learning, self-aware creature. It shall irreversibly become an unexpected (or perhaps unwanted) member of society. We have witnessed the universality of AI’s application. Here, we are focusing on the use of AI in news media and its potential to shape public opinion. How do Media Use AI? Media widely employ AI to gather news information. It may also filter […]
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Autonomous vehicles and driving technologies, characterized by their complexity, are at the forefront of modern transportation advancements. In our article 5G CAM: Revolutionizing Cross-Border Mobility, we highlighted the pivotal role of CAM technology in facilitating vehicle-to-vehicle and vehicle-to-infrastructure communication, a prerequisite for autonomous driving. These technologies are in rapid development worldwide due to their potential benefits. These include enhancing road safety, alleviating traffic congestion, and reducing CO2 emissions. Autonomous driving encompasses various developmental directions, relying on sensors to collect environmental information. Complementary devices, such as cameras and GPS, are also integral to data collection. A sophisticated computer unit then processes […]
DetailsIntroduction A historic labor strike unfolded in 2023’s ever-evolving Hollywood scene, resembling a gripping drama. On May 2, the Writers Guild of America (WGA) took center stage, unanimously endorsing a strike. This was reminiscent of the industry-shifting 2007–2008 Hollywood strike, marking fifteen years since writers last voiced dissent. This unfolding saga seized the entertainment industry’s attention. The second act began on July 14, 2023, when the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) initiated a historic labor strike against the Alliance of Motion Picture and Television Producers (AMPTP). This marked the first time since the iconic 1980 […]
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We are thrilled to announce the participation of members of the Gecić Law team in the AI Master Class program, the first educational seminar of this format in the field of artificial intelligence. As pioneers in AI legal practices, our experts will speak at the “Regulating Artificial Intelligence: Legal and Ethical Challenges” event. Spanning October to December, the AI Master Class has four two-day sessions across Belgrade and Novi Sad. Event Schedule & Highlights Novi Sad kicked off on October 12-13 with over 120 attendees. Subsequently, the upcoming Belgrade sessions will occur on October 26-27 and November 16-17. The AI […]
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5G is the fifth-generation mobile network, which promises to lead to a revolution, particularly in transportation. This article focuses on connected and automated mobility (CAM), an offspring of 5G. CAM lets vehicles communicate with each other and with the surrounding infrastructure. Such communication can, in fact, enhance road safety, ease traffic jams, and cut CO2 emissions. With this in mind, countries worldwide are diligently working on developing 5G cross-border corridors. 5G cross-border corridors are networks that connect transportation routes. These routes, whether along roads, railways, or waterways, maintain 5G connectivity across international borders. This connectivity is vital for CAM’s full-scale […]
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Gecić Law is proud to announce an exclusive seminar that will explore the most critical aspects of law in the field of artificial intelligence (AI). The AI seminar titled “The Law in the Era of Artificial Intelligence” was organized in cooperation and with the exceptional support of the Union University Law School Belgrade. Participants will include students in their final years of study, master’s, and doctoral studies. The seminar will take place from October 16 to November 8. This intensive program will take participants through the general regulatory framework. It will also discuss ethical principles and parallels between EU law […]
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Introduction As we previously discussed, AI can have severe implications for intellectual property (IP) law, and it is safe to assume that IP is the area of law most affected by AI. One of the first significant issues recently has been with songs that use AI-generated voices. These sound like famous artists (like Drake, The Weeknd, Rhianna, etc.) or characters (like Sponge Bob, Eric Cartman, Goku, etc.). The story begins with the song “Heart on My Sleeve.” The song is, as far as we know, an original. But it features AI-generated voices made to sound like Drake and The Weeknd. […]
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“Agriculture is man’s most healthful, useful, and noble employment.” – George Washington The world’s population is on the rise, increasing the demand for food. The United Nations estimates that the world population will reach 9 billion people in approximately 15 years; by 2050, it is expected to reach 10 billion people. This means there will be an additional two billion people to feed, necessitating farming and food production to become more efficient. Traditional farming methods may fall short of meeting these escalating needs. Artificial intelligence (“AI“) is emerging as part of the solution and a trailblazer in the agricultural […]
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As Artificial Intelligence (“AI“) continues to revolutionize industries worldwide, its impact on corporate governance cannot be understated. AI-powered tools can streamline governance procedures, such as board meeting management, document review, and regulatory compliance. Automated processes save time and resources and reduce the likelihood of human error. This allows governance professionals to focus on high-value tasks such as stakeholder engagement, strategy development, and fostering ethical business practices. On the other hand, the potential for AI to take on leadership roles within companies is an emerging topic of discussion[1]. With AI’s ability to analyze vast amounts of data, make data-driven decisions, and […]
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In the realm of modern technology, the association with Artificial Intelligence (AI) has become increasingly present. AI has reached various segments of human activity, both private and business. However, like any innovation or human creation, AI is imperfect and carries inherent risks. It is susceptible to biases, errors, security breaches, and a growing level of autonomy, all of which entail potential liabilities associated with artificial intelligence. Consider the scenario of an autonomous vehicle causing an accident. Who should bear responsibility in such a case? Likewise, if an AI-powered medical diagnosis tool misdiagnoses a patient, who should be held accountable – […]
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In the latest installment of our series on the risks presented by artificial intelligence (AI), we delve into the risk management framework released by the esteemed American National Institute of Standards and Technology (NIST). Known as the Artificial Intelligence Risk Management Framework (AI RMF), this voluntary framework has been meticulously crafted by NIST in response to the growing adoption of AI. While AI holds immense potential to deliver significant societal benefits, it also generates various risks, including bias, discrimination, privacy breaches, and security vulnerabilities. The AI RMF aims to aid organizations in effectively managing these risks, ensuring AI’s responsible and […]
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Due to climate change, and the state of the world, companies are under considerable pressure from investors and customers to improve their ESG performance. While companies and governments work hard to develop and implement ESG principles, there is still much work in this field and many pieces that need to be added to build reliable ESG mechanisms. One of the most significant challenges global businesses face today is setting ESG goals and effectively monitoring and progressing toward them. The complexity and fragmentation of incoming data sources often result in incomplete analyses, inconsistent reporting, and unmet commitments. This is precisely why […]
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In this second installment of our series focusing on the risks posed by artificial intelligence (AI) and the legislative initiatives in the US to address them, we will be examining the proposed AI Bill of Rights. The transformative impact of AI on our world is evident, from self-driving cars to facial recognition software. As AI technology gains potency, we must consider its potential implications for human rights. In response, the White House Office of Science and Technology Policy (OSTP) has released a Blueprint for an AI Bill of Rights (The Blueprint). The Blueprint outlines five essential principles for the creation […]
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I. Strengths of the GDPR The General Data Protection Regulation (“GDPR”), implemented in 2018, has played a vital role in safeguarding personal data in the era of information and communications technologies (“ICT”). As AI technologies continue to advance rapidly, questions arise regarding the effectiveness and adaptability of GDPR in addressing the evolving challenges of data protection. This article examines whether GDPR is ready for retirement or if it requires updates to address AI-related data protection concerns effectively. Namely, Artificial Intelligence (AI) is defined as a methodology used in machine learning to determine which one of several used models has the […]
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In a landmark gathering at the White House, some of the most influential CEOs and leaders in artificial intelligence (AI) convened for a crucial discussion on responsible innovation and mitigating AI risks. The meeting, organized to foster collaboration and cooperation between the government and the private sector, brought together renowned figures from technology giants and AI-focused companies. In the series of articles we present to you, we will deal with the US legislative initiatives behind the above meeting, which concern various risks of using AI. Block Nuclear Launch by Autonomous AI Act In recent years, the rapid development of AI […]
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With technological advancements changing both how antitrust laws are enforced and how undertakings violate competition laws, the fourth industrial revolution and the rapid growth of AI continue to affect this area of law, as many others. It is impossible to ignore the potential for AI to conquer markets and its ability to spot and fix basic market balance violations. Despite the benefits of technology for customers, it also threatens their interests by distorting market dynamics and impacting competition. Threat Using AI presents a potential risk as it allows for price collusion through price monitoring and algorithmic matching software. While […]
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Bogdan Gecić, Founding Partner at Gecić Law, was invited by the prestigious directory The Legal 500 to discuss the legal aspects of Artificial Intelligence (AI) in an article titled “Rise of the Machines: Shaping the Legal Response to AI’s Rapid Expansion,” published on Legal Business. The article discusses the rapid expansion of AI and its implications. Bogdan argues that the legal world is on the cusp of a major transformation driven by AI technology and explores its benefits, including improved efficiency, accuracy, and reduced costs. He also acknowledges the potential risks and ethical concerns associated with AI, such as data […]
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Intro Artificial intelligence (AI) is set to change how we perceive intellectual property. With the recent surge of AI, people are discovering that AI can generate works of art. This raises important questions, such as the attribution of authorship for these creations and the protection of intellectual property (IP) rights. We explore some critical issues regarding AI and its connection with IP here and offer potential solutions. We also provide insight into famous cases and trends that may be crucial for the further development of AI in IP rights. The Owner of the Copyright So, who is the author of […]
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Gecić Law is pleased to announce that it became the first independent law firm in the Adria and Balkans region to launch a stand-alone practice in AI & Robotics. The new practice area will focus on the opportunities and challenges of emerging technological advancements transforming the business world and our daily lives, including artificial intelligence, machine learning, robotics and data analytics. The new practice will focus on the needs of businesses developing and applying solutions in this increasingly prominent area. Founding Partner Bogdan Gecić will head the practice. Gecić Law’s AI team will provide clients with expert guidance and develop […]
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