The Avala Tower a telecommunication and observation located at mount Avala in the southern suburbs of Belgrade. With a height of 205 meters it is currently the tallest tower in Belgrade, Serbia and the Balkans. On a sunny day the views stretch up to 100 kilometers offering breathtaking panoramas of the city, the surrounding hills, towns, roads and rivers, as well as to the Pannonian plain in the north.
Gecic Law aims to establish itself as the leading regional firm at the forefront of IP issues related to media as the definition of media continues to evolve thanks to the advancements in technology. Our Media & IP practice aims to set the golden standard in a regional, yet global, market that is increasingly high-tech, brand-focused and dominated by social media.
The impact of these developments on the media and entertainment industries had redefined the role that copyrights, trademarks and false advertising have on almost every aspect of law and business. AS majority of businesses begin to generate original copyright material as an integral asset of the firm, the significance of intellectual property increases exponentially, becoming a cornerstone of business development and growth.
In light of this, our Media & IP practice established an industry-wide approach that focuses on advising businesses across a broad spectrum of industries on their IP assets and providing novel solutions for all matters relating to the creation, synchronization and secondary exploitation of IP.
Our lawyers specialize in providing advice and support to clients on:
