25 Mar 2022

Bogdan Gecić Discusses the Importance of Values in Forbes

Bogdan Gecić, Founding Partner at Gecić Law, was quoted in Forbes, the leading global business publication, in an article titled “10 Entrepreneurs Share The Most Important Early Business Decisions They Made”.

Bogdan was asked to join a panel of experts and share his perspective on some of his most important early decisions as an eminent entrepreneur in the legal and professional services industry.

“It was essential to select and start delivering on a set of core values in the very early stages of the development of the firm. Values are an authentic expression of what your firm is all about and what it stands for beyond just making money. They have a far more practical impact on the success of a business than we often realize. Stakeholders are increasingly making value-based decisions when interacting with businesses. Companies that are not mindful of this are more and more likely to find it difficult to borrow from creditors, attract investors, sell to customers and hire top talent. In professional services, this impact is even more accentuated due to the intangible nature of these interactions,” Bogdan said.

The Forbes expert panel comprised members of the Young Entrepreneurs Council.  The YEC is a global, invitation-only, US-based community of entrepreneurs and leaders under the age of 45, who have made a major impact in diverse industries and sectors.  Members of the YEC include leaders behind some of the world’s most exciting startups and companies such as Airbnb, Reddit, Behance, Living Social and Justin.tv.

As a Harvard Graduate with a strong European foothold, Bogdan contributes to YEC as one of the select members of this elite organization from outside the US, offering a unique multidimensional perspective to this extraordinary community. At the same time, YEC offers a platform for transatlantic knowledge sharing and collaboration.