Bogdan Gecić, Founding Partner at Gecić Law, was quoted in Forbes, the leading global business publication, in an article titled “Nine Important Lessons Leaders Have Learned About Customer Communication”.
Bogdan was asked to join a panel of experts and share his perspective on the best approach to client communication from the point of view of an eminent entrepreneur in the legal and professional services industry.
“In services, the client relationship itself seems to be the biggest part of what is being bought and sold. Like any other relationship between people, it is intangible and based mainly on subjective perceptions, not on strong facts. So, what clients look for in the relationship is a sense of care, trust, commitment and confidence. Communication must therefore be centered around these key areas not only through what you say and how you say it, but also through how you demonstrate this to the client every step of the way. This must be authentic, as fake efforts are easy to spot. If the client feels that your efforts are focused on them and that you are there any time to provide support and guidance, this is a solid recipe for long-lasting and strong client relationships,” Bogdan said.
The Forbes expert panel comprised members of the Young Entrepreneurs Council. The YEC is a global, invitation-only, US-based community of entrepreneurs and leaders under the age of 45, who have made a major impact in diverse industries and sectors. Members of the YEC include leaders behind some of the world’s most exciting startups and companies such as Airbnb, Reddit, Behance, Living Social and Justin.tv.
As a Harvard Graduate with a strong European foothold, Bogdan contributes to YEC as one of the select members of this elite organization from outside the US, offering a unique multidimensional perspective to this extraordinary community. At the same time, YEC offers a platform for transatlantic knowledge sharing and collaboration.
